BRAND | CONTENT STRATEGY | DESIGN | MOTION | TECHNOLOGY AND WEB ARCHITECTURE
Custom car fabrication shop Kindig-It Design is world-renowned for its superior craftsmanship. Passionate about creating one-of-a-kind builds, the team can be seen in action on episodes on the Velocity television network. But to showcase their work to drive more local business, the restoration shop needed a website that reflected their national presence, quality of work, and the stories behind the cars.
Where authenticity meets modernity
Restoring vehicles that are decades old is no simple task. Keeping them authentic to their true identity is even harder. Our creative teams worked to design a website that showcases the classical elegance of the historic vehicles while simultaneously exhibiting the innovative and fresh new look that each car exemplifies.
A body in motion.
Our motion graphics team and designers built a striking website that spotlights the visual components of both the automobiles and the site. By focusing on compelling imagery that highlights the beauty of each restoration, now users can engage with the graphical elements in a way that enables discovery of the Kindig-It Design family’s restorations, both inside and out.
Steering you in the right direction
Our content strategists crafted a customer journey that seamlessly guides users through the entire site experience. By envisioning and executing on the website structure, flow, and finite details, now visitors can easily grasp the breadth of work that goes into every restoration.
The backseat driver.
Our technology and web architecture teams worked to build a responsive website that would support the WordPress CMS technology platform. By fusing the intricacies of the CMS with the depth of the shop’s e-commerce software, our teams were able to make Kindig-It Design’s website more compelling while able to support an extensive amount of movement, animation, and sales.
Letting the automobiles speak to you.
Our content team created copy that called out each vehicle’s specs while simultaneously providing an organizational and functional layout. Now users can quickly access the information they’re looking for without the hassle of having to dig.
“Thanks to Axis41, now we have a beautiful, customized website that is as one-of-a-kind as our builds.”Dave Kindig
Owner/Designer, Kindig-It Design