American Red Cross UI/UX | Content Strategy | Design | Web Development | Motion

The American Red Cross mobilizes the power of volunteers and the generosity of donors to prevent and alleviate human suffering in the face of emergencies. To continue successfully fulfilling its mission, they needed a first-class CMS that would support multiple users working in a collaborative environment.

A consolidated environment.

The American Red Cross enriches the lives of customers, employees, and the community through blood donations and fundraising efforts. To help create an experience that reflected the joint unity between and, we built a consolidated environment where volunteers could seamlessly navigate between the two websites.

Adobe Experience Manager floating watermark  The American Red Cross Blood Drive Coordinatory Toolkit | Axis41 Salt Lake City, UT Adobe Experience Manager

Two Properties. One Platform.

Our software engineering team worked to transition the two websites to Adobe Experience Manager. By moving the sites to AEM, the American Red Cross can now create and leverage content across two different properties—all from within one platform.

American Red Cross Blood Services | Axis41 Salt Lake City, UT, Adobe Experience Manager
American Red Cross Website | Axis41 Salt Lake City UT | Adobe Experience Manager

Strength in unity.

Our UI/UX teams conducted in-depth donor interviews to best understand the online experience. By recognizing user frustrations, we successfully created a branding style guide kit to be used across the two sites in order to give donors a more consistent, user-friendly, and unified experience.

American Red Cross Styleguid | Adobe Experience Manager | Axis 41 Salt Lake City Utah

Mobile responsive.

To help create a better online experience, we built a visually-compelling, responsive site that included content migration and incorporated much-needed elements of Search Engine Optimization. Now the American Red Cross’s local and national audiences can find and utilize sites that mirror the organization’s level of responsiveness.

Mobile American Red Cross Website | Adobe Experience Manager | Axis 41 Salt Lake City Utah

A full suite of applications.

Our technology team implemented Adobe Analytics and Adobe Target in addition to creating three different web app variations where users can register for blood drives, make online donations, and send thank you cards. Now the two websites utilize a full suite of marketing applications that harness Adobe’s best-of-class tools and features.

American Red Cross Implements Adobe Analytics


American Red Cross Implements Adobe Experience Cloud

Adobe Experience Cloud

American Red Cross Implements Adobe Target


Experience Manager


Audience Manager


Media Optimizer


Specialized Adobe Analytics

Specialized Adobe Experience Manager

Specialized Adobe Campaign

Specialized Adobe Target

Axis 41 is an AEM Certified Developer
Axis 41 is an Adobe Global Alliance Solutions Partner
Axis 41 | 2016 Adobe Marketing Cloud Partner of the year

Since 1881, The American Red Cross has set the standard in emergency response. Now we have a One Red Cross environment that sets the standard in unification.

Matt Cascio
Executive Director, American Red Cross
(Marketing Technology)
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