American Red Cross UI/UX | Content Strategy | Design | Web Development | Motion
The American Red Cross mobilizes the power of volunteers and the generosity of donors to prevent and alleviate human suffering in the face of emergencies. To continue successfully fulfilling its mission, they needed a first-class CMS that would support multiple users working in a collaborative environment.
A consolidated environment.
The American Red Cross enriches the lives of customers, employees, and the community through blood donations and fundraising efforts. To help create an experience that reflected the joint unity between RedCrossBlood.org and RedCross.org, we built a consolidated environment where volunteers could seamlessly navigate between the two websites.
Two Properties. One Platform.
Our software engineering team worked to transition the two websites to Adobe Experience Manager. By moving the sites to AEM, the American Red Cross can now create and leverage content across two different properties—all from within one platform.
Adobe Experience Manager
Strength in unity.
Our UI/UX teams conducted in-depth donor interviews to best understand the online experience. By recognizing user frustrations, we successfully created a branding style guide kit to be used across the two sites in order to give donors a more consistent, user-friendly, and unified experience.
Mobile responsive.
To help create a better online experience, we built a visually-compelling, responsive site that included content migration and incorporated much-needed elements of Search Engine Optimization. Now the American Red Cross’s local and national audiences can find and utilize sites that mirror the organization’s level of responsiveness.
A full suite of applications.
Our technology team implemented Adobe Analytics and Adobe Target in addition to creating three different web app variations where users can register for blood drives, make online donations, and send thank you cards. Now the two websites utilize a full suite of marketing applications that harness Adobe’s best-of-class tools and features.
Adobe
Analytics
Adobe Experience Cloud
Adobe
Target
Adobe
Experience Manager
Adobe
Campaign
Adobe
Audience Manager
Adobe
Social
Adobe
Media Optimizer
Adobe
Primetime
Specialized Adobe Analytics
Specialized Adobe Experience Manager
Specialized Adobe Campaign
Specialized Adobe Target
Since 1881, The American Red Cross has set the standard in emergency response. Now we have a One Red Cross environment that sets the standard in unification.
Matt CascioExecutive Director, American Red Cross
(Marketing Technology)