Adobe Analytics

Adobe Analytics Implementation and Consulting Services

Adobe Analytics gives marketers the ability to understand their business, industry, and audience on a deeper level. With real-time understanding of behavioral patterns and other consumer insights, Adobe Analytics has the ability to vastly improve marketing performance.

A successful Adobe Analytics implementation requires a knowledgeable team with the right expertise––a team that not only has deep technical expertise, but one that also understands the underlying business objectives. Axis41 provides this kind of team. As a long-time Adobe partner, our experience allows us to successfully execute as needed, whether you’re migrating to Adobe Analytics for the first time, need help re-implementing or advancing your current implementation, or assistance with ongoing maintenance, reporting, and analysis.

Our Adobe Analytics services cover:

Strategy and Planning

  • Clarifying business objectives and requirements via stakeholder interviews
  • Developing a measurement strategy that defines goals, audiences and intent, and KPIs
  • Developing a report strategy that yields meaningful, actionable insights

Implementation and QA

  • Translating business requirements into Adobe Analytics design specifications
  • Implementing tags with or without a tag management solution
  • Validating code, tags, and reports across different environments

Reporting and Analysis

  • Creating reports appropriate for the various audiences in your organization
  • Interpreting the reports and translating data into actionable recommendations

Training

  • Using a tag management system to deploy new/update tags
  • Building reports and using the Adobe Analytics tool
  • Interpreting data and finding answers that drive business results

For more information on how we can help you with Adobe Analytics, contact a member of our expert team today.

Next Up |