Enabling Person-Based Marketing with AEM: A Webinar

Enabling Person-Based Marketing with AEM

Topics: Adobe Experience Manager, Marketing Strategy

Adobe Experience Manager implementations with Axis41, A Merkle Company, are trusted by the world’s biggest companies, and for good reason.

Adobe Experience Manager (AEM) is the pinnacle of content management platforms. At Axis41, one of the top agencies in content management, we continue to expand our reach through our merger with Merkle. And, we’re recognized by Adobe as one of the few specialized full-service agencies that can deliver innovative Adobe digital marketing services that are fast, streamlined, and effective.

On October 16, Adobe, Merkle, and Axis41 are partnering to share how brands can successfully implement and upgrade Adobe Experience Manager to deliver person-based experiences.

By attending you will:

  • Understand what factors go into delivering a people-based experience​
  • Learn how to bring together a multidisciplinary team of experts to ensure all dependencies are taken into account​
  • Discover the hard lessons learned during scaling and implementing AEM for people-based marketing​
  • Get a rare look into what software engineers, analysts, and UX designers all need to ensure the best possible experience is built with the individual and marketer in mind

One of the AEM experts from Axis41 who will present at the webinar, Brian Fitzpatrick, weighed in on AEM with a bit of insight.

“AEM is trending to be a singular content repository for your entire company; not just for your website. They are pushing on experience fragments (chunks of content that are smaller than pages) which can be rich with images and other functionality, or simple things like boilerplate legal information. The idea is to have a chunk of content about a product which can be managed in a central location and delivered through any channel.”

Join the experts in our enriching one-hour webinar on October 16 at 2 p.m. ET. Let us know if you have any questions for the presenters, and register here.