Brand Strategy

Your brand is the sum total of every interaction you have with your customer. And these collective touch points ultimately define the kind of relationship you have with your customers.

At Axis41, we collaboratively develop a brand strategy that first and foremost clarifies the emotional and cognitive values that define you, who you are as an organization, and more importantly, what you make possible for the customer. We then explore how to apply this focused brand story to every customer engagement to deliver a consistent brand experience that will drive customer business decisions in your favor.

Our Methodology:

  • Discovery of existing and aspirational brand values
  • Shape and refine these values
  • Create your brand story
  • Align your brand story with your business-critical objectives
  • Develop a strategy for companywide application of the brand

Your brand story is always more than who you are as a company—it’s how you make the customer think and feel, and the decisions they make as a result of that.

Next Up | Message & Visual Strategy: How to architect your message.